Author Marketing Cookbook Plus 7 Bonus eBooks
Introduction Author
Mike Lowndes is a successful self-published author and digital marketing, consultant
During my 18 years of experience in digital marketing, I have worked with many self-published authors in creating effective websites, email marketing, paid search campaigns, SEO-compliant websites, and competitor analysis – You need to know what your fellow authors are doing to get sales, and successfully delivered online research, such as the Brexit survey for the Legal IT Insider, which was covered in the Times Newspaper. What I do has helped many get their businesses and websites ranked on the first page of Google and other search engines.
If you are a self-published author then this book and the supporting eBooks are designed for you.
Introduction product
What You Get in the Bundle
1: The Author Marketing Cookbook – Revised Edition 2022
Table of Contents
INTRODUCTION
- The Business of Writing & Marketing Your Book
- What’s the latest in the world of self-publishing?
- The Numbers: How Do You Stand Out?
- The Takeaways
CHAPTER 1 – YOUR AUTHOR PLATFORM AND BRAND
- Write It & They Will Come. Right?
- The Moment Is Now
- The Internet – A Democratic Literary Salon
- What Does the Future Hold?
- The Author Platform
- Your Brand
- Author Branding Isn’t New
- Tone
CHAPTER 2: BUILDING YOUR AUTHOR PLATFORM
- So, what exactly is this Author Platform again?
- Bigger Than Book Sales
- Twelve Ways To Create A Winning Author Platform
- Coming Out of the Gate: A New Release
CHAPTER 3: SOCIAL MEDIA MARKETING FOR AUTHORS
- How do I stand out in a crowd? … A really crowded crowd?
- A Moveable Feast
- Real Life Meets the Virtual World
- What makes people want to connect?
- Just Between You and Me
- Final Thoughts on the Moveable Feast
CHAPTER 4: BUILDING YOUR AUTHOR WEBSITE
- And Then There’s SEO
- Managing Your Website
- A Word (or two) about Blogs
CHAPTER 5: CONTENT DEVELOPMENT FOR AUTHORS
- Content Reigns Supreme-ish
- Content Generation Overview
- Gain Followers When You’re Content Savvy
- Me, Me, and More About Me!
- 5 Web Content Rules for Writers
The Takeaways
Let’s get down to specifics. Essentially, there are two objectives for this book:
- To show you how to build a brand or author persona, and gain visibility for your books that will attract buyers
- To show you how to create your own community of book buyers and convert them into loyal fans who will buy everything you write
When you are finished reading this bitesize course, you will know how to:
- Take your love of writing and turn it into a successful business. That means marketing your brand, or author persona, and your products (your books).
- Attract the attention of today’s mobile community which, increasingly, makes up a large percentage of your website traffic.
- You will learn how to build or update your website with responsive web architecture, easy sign-up forms, and social media integration.
- Integrate your social media marketing with everything you do to develop, distinguish, and promote your unique author brand and products.
- Avoid getting overwhelmed with marketing. There are some great people out there who can get you on track and support your marketing efforts if you need help.
- Embrace all the social channels available to you and find those that best suit and reinforce your individual needs, your brand, or your author persona.
- Make a content plan, create a content diary, and stick to it. You will learn why it’s wise to include video, podcasting, interviews, blogging, and more.
- Interact with your audience, and potential book buyers, and engage your fan base. You’ll learn how to find the crowd, or even better, learn how to get the crowd to come to you.
- Develop a month-long marketing plan from start to finish. This will allow you to spend more time writing because your marketing work will be focused and productive.
Sound good? Grab your bundle below.
Your 7 Bonus eBooks Worth $47 Each
2: How to Boost Your Amazon Book Sales
TABLE OF CONTENTS
INTRODUCTION
UNDERSTANDING KEYWORDS
- So how do you know which terms people are using?
- How to use the Google AdWords Keyword Planner
- Possible keyword groups for authors
- Keyword placement on your Amazon page
TALKING ABOUT YOU
- Your main author biography
- About the author section
- From the author section
TALKING ABOUT YOUR BOOKS
- Listing your books in the right categories
REVIEWS
- Editorial reviews
- How to encourage user reviews of your books
IMAGES
- Amazon’s quality guidelines for book cover images
- Book Extras
AMAZON IS A GLOBAL PLATFORM
- Off-site factors
3: How to Create a Marketing Strategy and Boost Your Readership
Table of Contents
Introduction
Questions to answer before you start
- What kind of writer are you?
- Who are your audience?
- What’s your tone of voice?
Setting your objectives
What to include in your marketing strategy
- Amazon and other online bookstore platforms
- Your own website
- Search Engine Optimisation
- Paid search advertising
- Social media
- Blogging
- Reviews
- Email marketing and newsletters
- Videos
Podcasts
PR - Marketing on other sites
- Author events
- The author community
Putting together your strategy
- Example strategy excerpt
4: Creating a Content Calendar
Bonus – Includes a 12 month calendar template ready to use!
Includes your free Content Calendar Template
Table of Contents
Introduction
What is a content marketing calendar?
- What’s a content calendar, and why should I bother with one?
Putting together your content calendar
- Step 1: Get hold of a calendar
- Step 2: Add significant dates
- Step 3: Brainstorm topic ideas
- Step 4: Decide what kinds of content you’re going to create
- Step 5: Add them to your calendar
Maintaining your calendar
- Set up Google Alerts
- Experiment
5: A Guide to Updating Your Website For Search Engine Optimization
Table of Contents
Introduction
What is SEO?
Keywords
- So how do you know which terms people are using?
- Google Keyword Planner
Adding new pages and optimizing content
- Creating a good user experience
- A quick anatomy of a webpage
- Page file name – the URL
- Page titles
- The Page description
- Page Content
- Using heading tags
- Adding images to your content
6: How to Get More Blog Subscribers*
*(so you can sell more books!)
Table of Contents
Introduction
Why are you blogging?
Google Analytics
- So how is Analytics going to increase your blog subscribers?
Sign-up forms
Incentives to sign up
Landing pages and thank you pages
Driving traffic
- Content
- Interview influential people
Search Engine Optimisation (SEO)
Social media
- Twitter/Facebook updates about each new post
- Paid Advertising
- Competitions
- Social sharing buttons
Email Marketing
Measuring your traffic and streamlining for succes
7: Using Powerful Keywords for Your Marketing
Table of Contents
Introduction
- What is search engine optimization?
- A quick refresher on keyword research
How to implement keywords
- Important note: be natural
- Page Titles and Headlines
- Subheadings
- Working keywords into your copy
- Your author bio
- The long tail
- Blog posts
- Subheadings
- Book description pages
- To summarize
Meta data
- Title tags
- Meta descriptions
8: How To Get Started With Email Marketing
Table of Contents
Introduction
Why is email marketing so important?
How it works
Getting started
- Your goals
- What to look for in a provider
- Aweber
- Mailchimp
- GetResponse
The legal stuff
How to craft the perfect email
- What details you need to include
- Subject line
- Addressing the reader
- The opening line
- Body copy
- Calls to action
- Brand identity and design
- Sharing buttons
- How often?
Growing your subscribers list
- Sign-up forms on your website
- Creating a hook
- Social media
Measuring your success
Segmentation
- Different methods of segmentation
- Multiple sign-up forms
- Action-based segmentation
- Demographic segmentation
Maintaining your list
- Cleaning you list
- Deleting unsubscribed users
- Removing email addresses that are no longer valid
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